Positioning Your Firm as a Modern Legal Partner

Effectively communicating your firm’s modern practices and client-focused values has never been more essential. To help position your firm as a leader in inclusivity for the next generation, we’ve developed talking points and real-world client scenarios.

 

These positioning statements are designed to help highlight your commitment to strong values and inclusive excellence, helping you craft messaging that resonates with today’s clients:

Our Commitment to Inclusion:

Positioning Statement: “We actively invest in diversity initiatives, including mentorship programs, community outreach, and employee resource groups, ensuring our firm represents the values we share with our clients.”

Scenario: During a pitch to a new client, explain how your firm’s mentorship program helps develop diverse talent, contributing to innovative solutions that align with the client’s needs.

 

Our Modern Approach to Problem-Solving:

Positioning Statement: “Our diverse team brings fresh perspectives, enhancing innovation and delivering creative, client-focused solutions.”

Scenario: In a client meeting, share a case study or example where your team’s brainstorming and perspectives led to a successful resolution of a complex legal issue, emphasizing how this approach benefits their outcomes.

 

We are Certified for Excellence:

Positioning Statement: “Through RING Certification, we’ve taken measurable steps to embed modern DEI into our culture, aligning our practices with the evolving needs of today’s clients.”

Scenario: Highlight your RING certification during a proposal discussion to demonstrate your firm’s leadership in adopting measurable, next-generation DEI initiatives that resonate with client values. Not RING Certified yet? Get certified!

 

Our Transparency and Accountability:

Positioning statement: “We regularly measure and share progress on our DEI goals and modern practices to remain accountable to our team, clients, and community.”

Scenario: In a quarterly client update, share a brief summary of your RING (Recognizing Inclusion for the Next Generation) milestones and how these efforts contribute to your firm’s overall performance and service quality. While traditional DEI metrics like diversity in hiring and representation are essential, they don’t tell the full story. To build a truly inclusive, next-generation law firm, you need to track more than just who you’re hiring. Need help? Check out Next Gen DEI Metrics.

 

Our Shared Values, Stronger Outcomes:

Positioning Statement: “We understand the importance of shared values and pride ourselves on being a legal partner that mirrors the principles of our clients.”

Scenario: Use this talking point when a client asks how your firm aligns with their corporate social responsibility goals, showing that your partnership is rooted in shared principles. Need help with specific best practices? Download our guide: Top 10 Ways to Build an Inclusive Workforce.